/* =====================================================================
   HIROGARU — 店舗集客サイト (kikai-k.com/hirogaru/)
   Brand: white × navy × gold (shared with corporate site) + LINE green CTA
   ===================================================================== */
:root {
  --navy: #1c2e4a; --navy-deep: #0f1b2d; --navy-rgb: 28, 46, 74;
  --gold: #b08d57; --gold-dark: #8a6e3f; --gold-light: #f3ecdd;
  --ink: #1a1a1a; --text: #222; --text-mid: #4b5563; --text-light: #7a8190;
  --line: #e6e6e6; --line-dark: #cfcfcf; --bg: #fff; --bg-soft: #f6f6f4; --bg-warm: #faf8f3;
  --line-green: #06c755; --line-green-dark: #05a847;
  --max: 1120px; --gutter: 28px;
  --ease: cubic-bezier(0.25,0.1,0.25,1); --ease-out: cubic-bezier(0.16,1,0.3,1);
  --font-ja: "Hiragino Kaku Gothic ProN","Hiragino Sans","Noto Sans JP","Yu Gothic Medium","YuGothic","Meiryo",sans-serif;
  --font-en: "Inter","Helvetica Neue",Helvetica,Arial,sans-serif;
  --font-serif: "Hiragino Mincho ProN","Noto Serif JP","Yu Mincho","YuMincho",serif;
}
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:90px}
body,h1,h2,h3,h4,p,ul,ol,dl,dt,dd,figure{margin:0}
ul,ol{list-style:none;padding:0}
a{color:inherit;text-decoration:none}
img{max-width:100%;height:auto;display:block}
button,input,select,textarea{font:inherit;color:inherit}
body{font-family:var(--font-ja);font-size:16px;line-height:1.9;letter-spacing:.04em;color:var(--text);background:var(--bg);-webkit-font-smoothing:antialiased;font-feature-settings:"palt" 1;overflow-x:hidden;padding-bottom:0}
h1,h2,h3,h4{font-weight:700;color:var(--ink);line-height:1.4}
strong{font-weight:700}
.container{width:100%;max-width:calc(var(--max) + var(--gutter)*2);margin-inline:auto;padding-inline:var(--gutter)}
.reveal{opacity:0;transform:translateY(22px);transition:opacity .9s var(--ease-out),transform .9s var(--ease-out)}
.reveal.is-visible{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none;transition:none}}

/* ---------- buttons ---------- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;padding:16px 28px;border-radius:999px;font-weight:700;font-size:.95rem;letter-spacing:.06em;line-height:1;border:1px solid transparent;transition:transform .25s var(--ease),box-shadow .25s var(--ease),background .25s,color .25s;white-space:nowrap}
.btn:hover{transform:translateY(-2px)}
.btn-line{background:var(--line-green);color:#fff;box-shadow:0 8px 24px rgba(6,199,85,.28)}
.btn-line:hover{background:var(--line-green-dark)}
.btn-line svg{width:22px;height:22px}
.btn-navy{background:var(--navy);color:#fff;box-shadow:0 8px 24px rgba(var(--navy-rgb),.22)}
.btn-navy:hover{background:var(--navy-deep)}
.btn-outline{background:#fff;color:var(--ink);border-color:var(--line-dark)}
.btn-outline:hover{border-color:var(--ink)}
.btn-lg{padding:20px 36px;font-size:1.05rem}
.btn-note{display:block;margin-top:10px;font-size:.76rem;color:var(--text-light);letter-spacing:.04em}

/* ---------- header ---------- */
.lp-header{position:sticky;top:0;z-index:100;background:rgba(255,255,255,.94);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);border-bottom:1px solid transparent;transition:border-color .3s}
.lp-header.is-scrolled{border-bottom-color:var(--line)}
.lp-header-inner{display:flex;align-items:center;justify-content:space-between;height:76px;gap:20px}
.lp-logo{display:flex;align-items:baseline;gap:12px;line-height:1}
.lp-logo .mark{font-family:var(--font-en);font-size:1.25rem;font-weight:700;letter-spacing:.22em;color:var(--navy)}
.lp-logo .ja{font-size:.78rem;font-weight:700;letter-spacing:.14em;color:var(--ink)}
.lp-logo .by{font-size:.62rem;letter-spacing:.14em;color:var(--text-light)}
.lp-nav ul{display:flex;gap:26px}
.lp-nav a{font-size:.84rem;font-weight:500;letter-spacing:.06em;color:var(--ink);padding:6px 0;position:relative}
.lp-nav a::after{content:"";position:absolute;left:0;right:0;bottom:0;height:1px;background:var(--ink);transform:scaleX(0);transform-origin:right;transition:transform .35s var(--ease-out)}
.lp-nav a:hover::after{transform:scaleX(1);transform-origin:left}
.lp-header .btn{padding:12px 20px;font-size:.84rem}
.nav-toggle{display:none;flex-direction:column;justify-content:center;gap:7px;width:44px;height:44px;background:none;border:0;cursor:pointer;z-index:110}
.nav-toggle span{display:block;width:26px;height:1px;background:var(--ink);transition:transform .3s,opacity .3s}
.nav-toggle.is-active span:nth-child(1){transform:translateY(8px) rotate(45deg)}
.nav-toggle.is-active span:nth-child(2){opacity:0}
.nav-toggle.is-active span:nth-child(3){transform:translateY(-8px) rotate(-45deg)}

/* ---------- hero ---------- */
.hero{position:relative;overflow:hidden;background:linear-gradient(135deg,#fff 0%,#f6f6f4 55%,#fff 100%)}
.hero::before{content:"";position:absolute;right:-8%;top:-20%;width:62%;height:120%;background:radial-gradient(closest-side,rgba(176,141,87,.16),rgba(176,141,87,0));pointer-events:none}
.hero-grid{position:relative;z-index:1;display:grid;grid-template-columns:minmax(0,1.08fr) minmax(0,.92fr);gap:24px;align-items:center}
.hero-inner{position:relative;z-index:1;padding-block:26px 14px}
.hero-visual{position:relative;display:flex;justify-content:center}
.hero-visual img{width:100%;max-width:450px;height:auto;display:block}
.hero-by{font-size:.74rem;color:var(--text-light);margin-top:14px}
.hero-proof{position:relative;z-index:1;margin-top:6px;display:grid;grid-template-columns:repeat(4,1fr);background:#fff;border:1px solid var(--line);box-shadow:0 14px 40px rgba(15,27,45,.07);margin-bottom:48px}
.hero-proof .proof-item{padding:20px 18px}
.hero-label{display:inline-flex;align-items:center;gap:12px;font-family:var(--font-en);font-size:.72rem;font-weight:700;letter-spacing:.3em;text-transform:uppercase;color:var(--gold-dark);margin-bottom:22px}
.hero-label::before{content:"";width:34px;height:1px;background:var(--gold)}
.hero-title{font-size:clamp(2.2rem,5.2vw,3.9rem);line-height:1.3;letter-spacing:.02em;margin-bottom:18px}
.hero-title .line{display:table;text-decoration:underline;text-decoration-color:rgba(176,141,87,.9);text-decoration-thickness:6px;text-underline-offset:10px;text-decoration-skip-ink:none}
.hero-title .accent{color:var(--navy)}
.hero-copy{font-family:var(--font-serif);font-weight:600;font-size:clamp(1.15rem,2vw,1.45rem);letter-spacing:.08em;color:var(--ink);margin-bottom:18px}
.hero-lead{font-size:1rem;line-height:2;color:var(--text-mid);max-width:600px;margin-bottom:30px}
.hero-actions{display:flex;gap:14px;flex-wrap:wrap;align-items:center;margin-bottom:26px}
.hero-chips{display:flex;flex-wrap:wrap;gap:8px}
.hero-chips li{font-size:.78rem;font-weight:700;letter-spacing:.06em;color:var(--navy);background:#fff;border:1px solid var(--line-dark);padding:6px 14px;border-radius:999px}

/* proof strip */
.proof{border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:#fff}
.proof-inner{display:grid;grid-template-columns:repeat(4,1fr)}
.proof-item{padding:28px 24px;border-left:1px solid var(--line);text-align:center}
.proof-item:first-child{border-left:0}
.proof-num{font-family:var(--font-en);font-size:2.2rem;font-weight:700;color:var(--navy);line-height:1;letter-spacing:-.01em}
.proof-num small{font-family:var(--font-ja);font-size:.45em;margin-left:2px;color:var(--gold-dark)}
.proof-label{font-size:.8rem;font-weight:700;margin-top:8px}
.proof-sub{font-size:.68rem;color:var(--text-light);margin-top:2px}

/* ---------- sections ---------- */
.section{padding-block:104px}
.section-gray{background:var(--bg-soft)}
.section-navy{background:var(--navy-deep);color:#fff}
.section-navy h2,.section-navy h3{color:#fff}
.section-head{margin-bottom:52px}
.section-head.center{text-align:center}
.section-head.center .section-label{justify-content:center}
.section-head.center .section-label::before{display:none}
.section-label{display:flex;align-items:center;gap:12px;font-family:var(--font-en);font-size:.72rem;font-weight:700;letter-spacing:.3em;text-transform:uppercase;color:var(--gold-dark);margin-bottom:16px}
.section-label::before{content:"";width:28px;height:1px;background:var(--gold)}
.section-navy .section-label{color:#e9d6ac}
.section-title{font-size:clamp(1.7rem,3.2vw,2.4rem);letter-spacing:.03em;line-height:1.45}
.section-title .accent{color:var(--navy)}
.section-navy .section-title .accent{color:#e9d6ac}
.section-text{margin-top:16px;font-size:.98rem;color:var(--text-mid);max-width:720px}
.section-head.center .section-text{margin-inline:auto}
.section-navy .section-text{color:rgba(255,255,255,.8)}

/* ---------- change (AI era) ---------- */
.era-grid{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line-dark);margin-bottom:36px}
.era{padding:32px 28px 32px 0;position:relative}
.era+.era{padding-left:28px;border-left:1px solid var(--line)}
.era.is-now{background:var(--bg-warm);padding:32px 28px}
.era.is-now::before{content:"NOW";position:absolute;right:20px;top:20px;font-family:var(--font-en);font-size:.62rem;letter-spacing:.2em;color:#fff;background:var(--gold);padding:3px 10px;font-weight:700}
.era-period{font-family:var(--font-en);font-size:.78rem;font-weight:700;letter-spacing:.2em;color:var(--gold-dark);margin-bottom:10px}
.era h3{font-size:1.2rem;margin-bottom:8px}
.era p{font-size:.88rem;color:var(--text-mid)}
.era-caption{font-family:var(--font-serif);font-size:clamp(1.15rem,2vw,1.4rem);letter-spacing:.06em;text-align:center;margin-bottom:44px}
.era-caption strong{color:var(--navy)}
.stat-row{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line-dark);border-bottom:1px solid var(--line)}
.stat{padding:32px 20px;text-align:center}
.stat+.stat{border-left:1px solid var(--line)}
.stat-num{font-family:var(--font-en);font-size:2.4rem;font-weight:700;color:var(--navy);line-height:1}
.stat-num small{font-family:var(--font-ja);font-size:.45em;margin-left:2px}
.stat-label{font-size:.92rem;font-weight:700;margin-top:10px}
.stat-sub{font-size:.74rem;color:var(--text-light);margin-top:4px}

/* ---------- funnel / problem ---------- */
.pain-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-bottom:56px}
.pain{background:#fff;border:1px solid var(--line);padding:26px 22px;position:relative}
.pain::before{content:"";position:absolute;left:22px;top:0;width:36px;height:3px;background:var(--gold)}
.pain h3{font-size:1.02rem;margin-bottom:8px;letter-spacing:.02em}
.pain p{font-size:.86rem;color:var(--text-mid)}
.funnel{display:grid;grid-template-columns:repeat(5,1fr);gap:0;counter-reset:fn;margin-bottom:28px}
.funnel-step{position:relative;padding:26px 20px 22px;background:#fff;border:1px solid var(--line);border-left:0;counter-increment:fn}
.funnel-step:first-child{border-left:1px solid var(--line)}
.funnel-step::before{content:"0" counter(fn);font-family:var(--font-en);font-size:.68rem;font-weight:700;letter-spacing:.24em;color:var(--gold-dark);display:block;margin-bottom:8px}
.funnel-step h3{font-size:1.05rem;margin-bottom:6px}
.funnel-step p{font-size:.8rem;color:var(--text-mid);line-height:1.7}
.funnel-step.is-stuck{background:var(--navy);color:#fff;border-color:var(--navy)}
.funnel-step.is-stuck h3,.funnel-step.is-stuck p{color:#fff}
.funnel-step.is-stuck::before{color:#e9d6ac}
.funnel-step.is-new{background:var(--bg-warm)}
.funnel-step .tag{position:absolute;right:12px;top:12px;font-size:.62rem;font-weight:700;letter-spacing:.1em;padding:3px 8px;background:var(--gold);color:#fff}
.funnel-note{font-size:.95rem;color:var(--text-mid);text-align:center}
.funnel-note strong{color:var(--ink)}

/* ---------- AI answer (3 pillars) ---------- */
.pillars{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-bottom:28px}
.pillar{background:#fff;border:1px solid var(--line);padding:36px 30px}
.pillar.is-key{border-color:var(--navy)}
.pillar-tag{display:inline-block;font-size:.68rem;font-weight:700;letter-spacing:.14em;color:#fff;background:var(--navy);padding:3px 12px;margin-bottom:16px}
.pillar.is-key .pillar-tag{background:var(--gold)}
.pillar-en{font-family:var(--font-en);font-size:.68rem;letter-spacing:.2em;color:var(--text-light);margin-bottom:6px}
.pillar h3{font-size:1.3rem;line-height:1.4;margin-bottom:10px}
.pillar p{font-size:.88rem;color:var(--text-mid)}
.keypoints{display:grid;grid-template-columns:1fr 1fr;gap:20px}
.keypoint{padding:24px 28px;border-left:2px solid var(--gold);background:var(--bg-warm)}
.keypoint-num{font-family:var(--font-en);font-size:.68rem;letter-spacing:.3em;color:var(--gold-dark);font-weight:700;margin-bottom:6px}
.keypoint p{font-size:1.02rem;font-weight:700}

/* ---------- services ---------- */
.service-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.svc{background:#fff;border:1px solid var(--line);display:flex;flex-direction:column;transition:box-shadow .35s var(--ease),transform .35s var(--ease)}
.svc:hover{box-shadow:0 22px 44px rgba(var(--navy-rgb),.1);transform:translateY(-4px)}
.svc.is-main{border-color:var(--navy)}
.svc-img{aspect-ratio:16/9;overflow:hidden;background:var(--bg-soft);position:relative}
.svc-img img{width:100%;height:100%;object-fit:cover}
.svc-img .svc-no{position:absolute;left:16px;top:14px;font-family:var(--font-en);font-size:.68rem;font-weight:700;letter-spacing:.24em;color:#fff;background:rgba(15,27,45,.85);padding:4px 10px}
.svc-body{padding:26px 26px 24px;display:flex;flex-direction:column;flex:1}
.svc-for{font-size:.72rem;font-weight:700;letter-spacing:.1em;color:var(--gold-dark);margin-bottom:8px}
.svc h3{font-size:1.25rem;letter-spacing:.02em;margin-bottom:6px}
.svc-catch{font-size:.92rem;font-weight:700;color:var(--navy);margin-bottom:12px}
.svc p.desc{font-size:.86rem;color:var(--text-mid);line-height:1.85;margin-bottom:14px}
.svc ul{display:flex;flex-direction:column;gap:5px;margin-bottom:18px}
.svc li{position:relative;padding-left:14px;font-size:.82rem}
.svc li::before{content:"";position:absolute;left:0;top:.8em;width:6px;height:1px;background:var(--gold)}
.svc-price{margin-top:auto;padding-top:16px;border-top:1px solid var(--line);display:flex;align-items:baseline;gap:8px;flex-wrap:wrap}
.svc-price .p{font-family:var(--font-en);font-size:1.5rem;font-weight:700;color:var(--navy);line-height:1}
.svc-price .p small{font-family:var(--font-ja);font-size:.5em;font-weight:700}
.svc-price .u{font-size:.74rem;color:var(--text-light)}
.svc-badge{display:inline-block;font-size:.66rem;font-weight:700;letter-spacing:.12em;color:#fff;background:var(--gold);padding:3px 10px;margin-left:auto}

/* ---------- results ---------- */
.result-hero{display:grid;grid-template-columns:1.1fr 1fr;gap:56px;align-items:center;margin-bottom:56px}
.result-hero-text .sub{font-size:.82rem;letter-spacing:.14em;color:#e9d6ac;font-weight:700;margin-bottom:12px}
.result-hero-text h3{font-family:var(--font-serif);font-weight:600;font-size:clamp(1.6rem,3vw,2.4rem);letter-spacing:.06em;line-height:1.5;margin-bottom:16px}
.result-hero-text p{color:rgba(255,255,255,.82);font-size:.95rem}
.bars{display:flex;flex-direction:column;gap:18px}
.bar{display:grid;grid-template-columns:150px 1fr;gap:14px;align-items:center}
.bar-label{font-size:.82rem;font-weight:700;color:#fff}
.bar-label small{display:block;font-weight:400;font-size:.7rem;color:rgba(255,255,255,.6)}
.bar-track{position:relative;height:38px;margin-right:112px}
.bar-fill{position:absolute;left:0;top:0;height:16px;background:rgba(255,255,255,.28);width:var(--w)}
.bar-fill.after{top:22px;background:linear-gradient(90deg,#c9a45c,#e9d6ac);height:16px}
.bar-val{position:absolute;left:calc(var(--w) + 10px);font-family:var(--font-en);font-size:.78rem;font-weight:700;line-height:16px;white-space:nowrap}
.bar-val.b{top:0;color:rgba(255,255,255,.7)}
.bar-val.a{top:22px;color:#e9d6ac}
.result-note{font-size:.72rem;color:rgba(255,255,255,.55);margin-top:18px}
.case-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.case{background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.14);padding:28px 26px}
.case-tag{font-family:var(--font-en);font-size:.66rem;letter-spacing:.24em;color:#e9d6ac;font-weight:700;margin-bottom:10px}
.case h3{font-size:1.05rem;line-height:1.55;margin-bottom:6px}
.case .area{font-size:.74rem;color:rgba(255,255,255,.6);margin-bottom:12px}
.case p{font-size:.84rem;color:rgba(255,255,255,.8);line-height:1.8;margin-bottom:14px}
.case-metrics{display:flex;gap:18px;flex-wrap:wrap;border-top:1px solid rgba(255,255,255,.14);padding-top:14px}
.case-metrics div{display:flex;flex-direction:column}
.case-metrics b{font-family:var(--font-en);font-size:1.25rem;color:#e9d6ac;line-height:1.1}
.case-metrics b small{font-family:var(--font-ja);font-size:.55em}
.case-metrics span{font-size:.66rem;color:rgba(255,255,255,.6)}

/* ---------- process ---------- */
.phases{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;margin-bottom:40px}
.phase{background:#fff;border:1px solid var(--line);padding:28px 24px;position:relative}
.phase::after{content:"→";position:absolute;right:-16px;top:32px;font-family:var(--font-en);color:var(--gold);font-weight:700}
.phase:last-child::after{display:none}
.phase-num{font-family:var(--font-en);font-size:.68rem;font-weight:700;letter-spacing:.24em;color:var(--gold-dark)}
.phase-when{font-size:.72rem;color:var(--text-light);margin:4px 0 10px}
.phase h3{font-size:1.08rem;margin-bottom:10px}
.phase li{position:relative;padding-left:14px;font-size:.82rem;color:var(--text-mid);line-height:1.7}
.phase li::before{content:"";position:absolute;left:0;top:.75em;width:6px;height:1px;background:var(--gold)}
.cycle-row{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--line-dark);border-bottom:1px solid var(--line)}
.cycle{padding:26px 20px;text-align:center}
.cycle+.cycle{border-left:1px solid var(--line)}
.cycle b{display:block;font-family:var(--font-en);font-size:1.6rem;color:var(--navy);line-height:1.1}
.cycle b small{font-family:var(--font-ja);font-size:.5em}
.cycle span{font-size:.82rem;font-weight:700;display:block;margin-top:6px}
.cycle p{font-size:.74rem;color:var(--text-light);margin-top:4px}

/* ---------- compare ---------- */
.compare{width:100%;border-collapse:collapse;font-size:.9rem;background:#fff;border:1px solid var(--line)}
.compare th,.compare td{padding:16px 18px;border-bottom:1px solid var(--line);text-align:left;vertical-align:top}
.compare thead th{font-size:.8rem;letter-spacing:.1em;color:var(--text-light);font-weight:700;background:var(--bg-soft)}
.compare thead th.us{color:#fff;background:var(--navy)}
.compare tbody th{width:22%;font-weight:700;color:var(--ink);background:var(--bg-warm)}
.compare td.us{font-weight:700;color:var(--navy);background:rgba(var(--navy-rgb),.04)}
.compare td.them{color:var(--text-mid)}

/* ---------- pricing ---------- */
.plans{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-bottom:22px}
.plan{background:#fff;border:1px solid var(--line);padding:34px 30px;display:flex;flex-direction:column}
.plan.is-main{border:2px solid var(--navy)}
.plan-for{font-size:.72rem;font-weight:700;letter-spacing:.12em;color:var(--gold-dark);margin-bottom:6px}
.plan h3{font-size:1.2rem;margin-bottom:14px}
.plan-price{display:flex;align-items:baseline;gap:6px;margin-bottom:6px}
.plan-price .p{font-family:var(--font-en);font-size:2.4rem;font-weight:700;color:var(--navy);line-height:1}
.plan-price .p small{font-family:var(--font-ja);font-size:.42em;font-weight:700}
.plan-price .u{font-size:.78rem;color:var(--text-light)}
.plan-terms{font-size:.76rem;color:var(--text-light);margin-bottom:18px}
.plan ul{display:flex;flex-direction:column;gap:6px;margin-bottom:22px;flex:1}
.plan li{position:relative;padding-left:16px;font-size:.84rem}
.plan li::before{content:"";position:absolute;left:0;top:.8em;width:7px;height:1px;background:var(--gold)}
.plan .btn{align-self:stretch}
.plan-extra{display:grid;grid-template-columns:1fr 1fr;gap:22px;margin-bottom:26px}
.plan-extra .plan{padding:26px 28px}
.plan-extra .plan h3{margin-bottom:8px}
.plan-extra .plan p{font-size:.86rem;color:var(--text-mid);margin-bottom:10px}
.price-notes{font-size:.76rem;color:var(--text-light);line-height:1.9}
.roi{margin-top:44px;background:var(--navy);color:#fff;padding:40px 44px;display:grid;grid-template-columns:1fr auto;gap:32px;align-items:center}
.roi h3{color:#fff;font-size:1.3rem;margin-bottom:8px}
.roi p{font-size:.9rem;color:rgba(255,255,255,.82)}
.roi-calc{display:flex;align-items:center;gap:18px;font-family:var(--font-en);font-weight:700}
.roi-calc div{text-align:center}
.roi-calc b{display:block;font-size:1.9rem;line-height:1.1}
.roi-calc span{font-family:var(--font-ja);font-size:.68rem;color:rgba(255,255,255,.7);font-weight:400}
.roi-calc .op{font-size:1.4rem;color:#e9d6ac}
.roi-calc .total b{color:#e9d6ac}

/* ---------- flow / faq ---------- */
.flow{display:grid;grid-template-columns:repeat(6,1fr);gap:12px;counter-reset:fl}
.flow li{background:#fff;border:1px solid var(--line);padding:22px 18px;counter-increment:fl}
.flow li::before{content:"0" counter(fl);font-family:var(--font-en);font-size:.66rem;font-weight:700;letter-spacing:.24em;color:var(--gold-dark);display:block;margin-bottom:6px}
.flow b{display:block;font-size:.98rem;margin-bottom:4px}
.flow span{display:block;font-size:.72rem;color:var(--text-light);margin-bottom:6px}
.flow p{font-size:.8rem;color:var(--text-mid);line-height:1.7}
.faq{max-width:860px;border-top:1px solid var(--line-dark)}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{list-style:none;cursor:pointer;padding:22px 44px 22px 0;font-size:1rem;font-weight:700;position:relative}
.faq summary::-webkit-details-marker{display:none}
.faq summary::before{content:"Q.";font-family:var(--font-en);color:var(--gold-dark);margin-right:12px}
.faq summary::after{content:"+";position:absolute;right:6px;top:50%;transform:translateY(-50%);font-family:var(--font-en);font-size:1.4rem;font-weight:300;color:var(--text-light);transition:transform .3s}
.faq details[open] summary::after{transform:translateY(-50%) rotate(45deg)}
.faq p{padding:0 0 24px 30px;font-size:.92rem;color:var(--text-mid)}

/* ---------- contact ---------- */
.contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:40px;align-items:start}
.contact-line{background:#fff;border:1px solid var(--line);padding:36px 34px;text-align:center}
.contact-line h3{font-size:1.2rem;margin-bottom:8px}
.contact-line p{font-size:.88rem;color:var(--text-mid);margin-bottom:22px}
.contact-line .qr{width:140px;height:140px;margin:0 auto 14px;border:1px solid var(--line)}
.contact-form{background:#fff;border:1px solid var(--line);padding:36px 34px}
.contact-form h3{font-size:1.2rem;margin-bottom:6px}
.contact-form>p{font-size:.86rem;color:var(--text-mid);margin-bottom:18px}
.field{margin-bottom:14px}
.field label{display:block;font-size:.8rem;font-weight:700;margin-bottom:6px}
.field label .req{font-size:.66rem;color:#fff;background:var(--gold);padding:2px 6px;margin-left:8px;vertical-align:middle}
.field input,.field select,.field textarea{width:100%;padding:12px 14px;border:1px solid var(--line-dark);border-radius:4px;background:#fff;font-size:.95rem}
.field textarea{min-height:110px;resize:vertical}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--navy);box-shadow:0 0 0 3px rgba(var(--navy-rgb),.12)}
.hp{position:absolute;left:-9999px;opacity:0;height:0;overflow:hidden}
.form-note{font-size:.72rem;color:var(--text-light);margin-top:10px}

/* ---------- company / footer ---------- */
.company{display:grid;grid-template-columns:200px 1fr;gap:16px 24px;border-top:1px solid var(--line-dark);max-width:820px}
.company dt{font-size:.82rem;font-weight:700;padding:16px 0;border-bottom:1px solid var(--line)}
.company dd{font-size:.92rem;padding:16px 0;border-bottom:1px solid var(--line)}
.lp-footer{background:var(--navy-deep);color:rgba(255,255,255,.75);padding:56px 0 28px}
.lp-footer-inner{display:flex;justify-content:space-between;align-items:flex-start;gap:32px;flex-wrap:wrap;margin-bottom:32px}
.lp-footer .lp-logo .mark,.lp-footer .lp-logo .ja{color:#fff}
.lp-footer .lp-logo .by{color:rgba(255,255,255,.55)}
.lp-footer p{font-size:.8rem;line-height:1.9}
.lp-footer ul{display:flex;gap:22px;flex-wrap:wrap}
.lp-footer li a{font-size:.8rem;color:rgba(255,255,255,.75)}
.lp-footer li a:hover{color:#fff}
.lp-copy{border-top:1px solid rgba(255,255,255,.12);padding-top:20px;font-family:var(--font-en);font-size:.7rem;letter-spacing:.1em;color:rgba(255,255,255,.5)}

/* sticky CTA (mobile) */
.sticky-cta{position:fixed;left:0;right:0;bottom:0;z-index:95;display:none;gap:10px;padding:10px 12px calc(10px + env(safe-area-inset-bottom));background:rgba(255,255,255,.96);border-top:1px solid var(--line);backdrop-filter:blur(8px)}
.sticky-cta .btn{flex:1;padding:14px 10px;font-size:.86rem}

/* CTA band */
.cta-band{background:linear-gradient(120deg,var(--navy) 0%,#2b4470 100%);color:#fff;padding:72px 0;position:relative;overflow:hidden}
.cta-band::before{content:"";position:absolute;right:-8%;top:-40%;width:520px;height:520px;border-radius:50%;background:rgba(255,255,255,.06)}
.cta-band-inner{position:relative;text-align:center;max-width:760px;margin-inline:auto}
.cta-band h2{color:#fff;font-family:var(--font-serif);font-weight:600;font-size:clamp(1.5rem,3vw,2.2rem);letter-spacing:.08em;margin-bottom:12px}
.cta-band p{color:rgba(255,255,255,.85);margin-bottom:26px;font-size:.95rem}
.cta-band .actions{display:flex;justify-content:center;gap:14px;flex-wrap:wrap}

/* ---------- responsive ---------- */
@media (max-width:1024px){
  .proof-inner{grid-template-columns:repeat(2,1fr)}
  .proof-item:nth-child(3){border-left:0}
  .proof-item:nth-child(n+3){border-top:1px solid var(--line)}
  .pain-grid{grid-template-columns:repeat(2,1fr)}
  .funnel{grid-template-columns:repeat(5,1fr)}
  .service-grid{grid-template-columns:repeat(2,1fr)}
  .result-hero{grid-template-columns:1fr;gap:32px}
  .phases{grid-template-columns:repeat(2,1fr)}
  .phase:nth-child(2)::after{display:none}
  .flow{grid-template-columns:repeat(3,1fr)}
  .plans{grid-template-columns:1fr}
  .contact-grid{grid-template-columns:1fr}
  .roi{grid-template-columns:1fr}
}
@media (max-width:900px){
  .nav-toggle{display:flex}
  .lp-nav{position:fixed;inset:0;background:rgba(255,255,255,.98);display:flex;align-items:center;justify-content:center;opacity:0;pointer-events:none;transition:opacity .3s;z-index:105}
  .lp-nav.is-open{opacity:1;pointer-events:auto}
  .lp-nav ul{flex-direction:column;gap:26px;text-align:center}
  .lp-nav a{font-size:1.15rem;font-weight:700}
  .lp-header{backdrop-filter:none;background:#fff}
  .lp-header .btn-line{display:none}
  .hero-inner{padding-block:64px 56px}
  .section{padding-block:76px}
  .era-grid{grid-template-columns:1fr}
  .era,.era+.era{padding:24px 0;border-left:0;border-bottom:1px solid var(--line)}
  .era.is-now{padding:24px 20px}
  .stat-row{grid-template-columns:1fr}
  .stat+.stat{border-left:0;border-top:1px solid var(--line)}
  .funnel{grid-template-columns:1fr}
  .funnel-step{border-left:1px solid var(--line);border-top:0}
  .funnel-step:first-child{border-top:1px solid var(--line)}
  .pillars,.keypoints{grid-template-columns:1fr}
  .service-grid{grid-template-columns:1fr}
  .case-grid{grid-template-columns:1fr}
  .cycle-row{grid-template-columns:repeat(2,1fr)}
  .cycle:nth-child(3){border-left:0}
  .cycle:nth-child(n+3){border-top:1px solid var(--line)}
  .compare{font-size:.8rem}
  .compare th,.compare td{padding:12px 10px}
  .plan-extra{grid-template-columns:1fr}
  .flow{grid-template-columns:repeat(2,1fr)}
  .company{grid-template-columns:1fr;gap:0}
  .company dt{border-bottom:0;padding-bottom:2px}
  .sticky-cta{display:flex}
  body{padding-bottom:76px}
}
@media (max-width:600px){
  :root{--gutter:20px}
  .hero-actions .btn{width:100%}
  .pain-grid{grid-template-columns:1fr}
  .phases{grid-template-columns:1fr}
  .phase::after{display:none}
  .flow{grid-template-columns:1fr}
  .bar{grid-template-columns:96px 1fr}
  .bar-track{margin-right:96px}
  .bar-val{font-size:.72rem}
  .roi{padding:28px 22px}
  .roi-calc{display:grid;grid-template-columns:1fr auto 1fr;gap:10px 8px;justify-items:center}
  .roi-calc b{font-size:1.5rem}
  .roi-calc .op:nth-of-type(4){display:none}
  .roi-calc .total{grid-column:1/-1;border-top:1px solid rgba(255,255,255,.2);padding-top:12px;width:100%}
  .roi-calc .total b{font-size:1.9rem}
}

/* パンくず・運営元 */
.lp-breadcrumb{padding:16px 0 0}
.lp-breadcrumb ol{display:flex;flex-wrap:wrap;gap:10px;list-style:none;margin:0;padding:0;font-size:.74rem;letter-spacing:.06em;color:var(--text-light)}
.lp-breadcrumb li+li::before{content:"/";margin-right:10px;color:var(--line-dark)}
.lp-breadcrumb a{color:var(--text-light)}
.lp-breadcrumb a:hover{color:var(--navy)}
.hero-by{font-size:.82rem;color:var(--text-light);letter-spacing:.06em;margin:-6px 0 18px}
@media (max-width:600px){.lp-breadcrumb{padding-top:12px}}

/* ===== 2026-09-27 追加：無料診断・飲食店・成果物 ===== */
.diag{background:linear-gradient(135deg,#fff 0%,var(--bg-warm) 100%)}
.diag-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:48px;align-items:start}
.diag-list{list-style:none;margin:20px 0;padding:0}
.diag-list li{position:relative;padding:10px 0 10px 32px;border-bottom:1px dashed var(--line-dark);font-size:.95rem;font-weight:500}
.diag-list li::before{content:"";position:absolute;left:4px;top:15px;width:16px;height:16px;border-radius:50%;background:var(--gold);box-shadow:inset 0 0 0 4px #fff,0 0 0 1px var(--gold)}
.diag-note{font-size:.82rem;color:var(--text-mid)}
.diag-free{margin-top:26px;padding:18px 20px;background:#fff;border:1px solid var(--line)}
.diag-free-title{font-size:.8rem;font-weight:700;color:var(--gold-dark);margin-bottom:8px}
.diag-free a{display:block;font-size:.88rem;padding:6px 0;color:var(--navy);text-decoration:underline;text-underline-offset:3px}
.diag-form{border-top:4px solid var(--navy)}
.diag-time{display:inline-block;margin-left:10px;font-size:.68rem;font-weight:700;color:#fff;background:var(--gold-dark);padding:2px 8px;vertical-align:middle}
.rest{background:#fff}
.rest-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:8px}
.rest-card{padding:28px 26px;border:1px solid var(--line);background:var(--bg-warm)}
.rest-no{font-family:var(--font-en);font-size:.8rem;font-weight:700;letter-spacing:.2em;color:var(--gold-dark);margin-bottom:10px}
.rest-card h3{font-size:1.1rem;margin-bottom:10px}
.rest-card p:last-child{font-size:.9rem;line-height:1.9;color:var(--text-mid)}
.rest-data{display:grid;grid-template-columns:repeat(3,1fr);margin-top:28px;background:var(--navy);color:#fff}
.rest-data>div{padding:24px 22px;border-left:1px solid rgba(255,255,255,.14);text-align:center}
.rest-data>div:first-child{border-left:0}
.rest-data-num{font-family:var(--font-en);font-size:1.9rem;font-weight:700;line-height:1.1}
.rest-data-num small{font-family:var(--font-ja);font-size:.5em;color:#e9d6ac;margin-left:2px}
.rest-data-label{font-size:.76rem;color:rgba(255,255,255,.8);margin-top:6px}
.rest-more{text-align:center;margin-top:28px}
.deliv-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:48px;align-items:center}
.deliv-img{margin:0}
.deliv-img img{width:100%;height:auto;display:block}
.deliv-img figcaption{font-size:.74rem;color:var(--text-light);text-align:right;margin-top:6px}
@media (max-width:900px){
  .hero-grid,.diag-grid,.deliv-grid{grid-template-columns:1fr}
  .hero-visual img{max-width:380px}
  .hero-proof{grid-template-columns:repeat(2,1fr)}
  .hero-proof .proof-item:nth-child(3){border-left:0}
  .hero-proof .proof-item:nth-child(n+3){border-top:1px solid var(--line)}
  .rest-grid,.rest-data{grid-template-columns:1fr}
  .rest-data>div{border-left:0;border-top:1px solid rgba(255,255,255,.14)}
  .rest-data>div:first-child{border-top:0}
}
.hero .hero-lead{font-size:.93rem;line-height:1.9;margin-bottom:22px}
.hero .hero-copy{margin-bottom:12px}
.hero .hero-chips{flex-wrap:wrap}
.hero .hero-chips li{font-size:.72rem;padding:5px 12px}
.hero .hero-actions{margin-bottom:18px}
.hero-stats{display:flex;gap:0;margin:0 0 22px;border-top:1px solid var(--line-dark);border-bottom:1px solid var(--line-dark)}
.hero-stats li{flex:1;padding:12px 10px 10px;border-left:1px solid var(--line)}
.hero-stats li:first-child{border-left:0;padding-left:0}
.hero-stats b{display:block;font-family:var(--font-en);font-size:1.7rem;font-weight:700;color:var(--navy);line-height:1.1}
.hero-stats b small{font-family:var(--font-ja);font-size:.48em;color:var(--gold-dark);margin-left:2px}
.hero-stats span{display:block;font-size:.72rem;color:var(--text-mid);margin-top:4px}
.hero .hero-by{margin:0 0 40px;text-align:right}
.hero .hero-proof{margin-bottom:10px}
@media (max-width:600px){.hero-stats b{font-size:1.3rem}.hero-stats span{font-size:.66rem}}
/* 業種の入口（2026-09-27） */
.hero-switch{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin:0 0 16px}
.hero-switch a{display:block;padding:12px 16px 11px;border:1px solid var(--line-dark);background:#fff;position:relative;transition:border-color .2s,box-shadow .2s}
.hero-switch a::after{content:"→";position:absolute;right:14px;top:50%;transform:translateY(-50%);color:var(--gold-dark);font-weight:700}
.hero-switch a:hover{border-color:var(--navy);box-shadow:0 6px 18px rgba(15,27,45,.08)}
.hero-switch span{display:block;font-weight:700;font-size:.92rem;color:var(--navy)}
.hero-switch small{display:block;font-size:.68rem;color:var(--text-light);margin-top:2px}
.hero-lead strong{color:var(--navy)}
.rest.is-salon{background:var(--bg-soft)}
.rest.is-salon .rest-card{background:#fff}
.rest.is-salon .rest-data{background:#3a2a36}
@media (max-width:600px){.hero-switch{grid-template-columns:1fr}}
.hero-switch{display:flex;gap:8px;margin:-6px 0 16px}
.hero-switch a{flex:0 0 auto;padding:7px 34px 7px 14px;font-size:.84rem;font-weight:700;color:var(--navy)}
.hero-switch a::after{right:12px}
@media (max-width:600px){.hero-switch{display:grid;grid-template-columns:1fr 1fr}.hero-switch a{padding:8px 26px 8px 10px;font-size:.78rem}}
/* ---------- about (AIO) ---------- */
.about-table{max-width:960px}
.about-table tbody th{width:20%;white-space:nowrap}
.about-table td{color:var(--text-mid);line-height:1.8}
@media (max-width:640px){.about-table tbody th{white-space:normal;width:30%}}
/* ---------- 2026-10-12 CVR polish ---------- */
.lp-nav a{white-space:nowrap}
@media (max-width:1240px) and (min-width:901px){.lp-nav ul{gap:16px}.lp-nav a{font-size:.78rem;letter-spacing:.02em}}
@media (max-width:1100px){
  .nav-toggle{display:flex}
  .lp-nav{position:fixed;inset:0;background:rgba(255,255,255,.98);display:flex;align-items:center;justify-content:center;opacity:0;pointer-events:none;transition:opacity .3s;z-index:105}
  .lp-nav.is-open{opacity:1;pointer-events:auto}
  .lp-nav ul{flex-direction:column;gap:26px;text-align:center}
  .lp-nav a{font-size:1.15rem;font-weight:700}
}
.nb{display:inline-block}
.hero-actions{display:flex;flex-wrap:wrap;align-items:center;gap:10px 16px}
.hero-cta-note{font-size:.78rem;color:var(--text-mid);letter-spacing:.04em}
.plan-price .p.p-quote{font-family:var(--font-ja);font-size:1.5rem;letter-spacing:.04em}
.results-cta{margin-top:56px;padding:36px 24px;text-align:center;border-top:1px solid rgba(255,255,255,.18)}
.results-cta p{color:rgba(255,255,255,.88);margin-bottom:20px;font-size:1rem;line-height:1.9}
.btn-white{background:#fff;color:var(--navy);border:1px solid #fff}
.btn-white:hover{background:#e9d6ac;border-color:#e9d6ac;color:var(--navy)}
.form-assure{display:flex;flex-wrap:wrap;gap:6px 14px;margin:-4px 0 18px;padding:0;list-style:none}
.form-assure li{font-size:.8rem;font-weight:700;color:var(--navy)}
.form-assure li::before{content:"✓";color:var(--gold-dark);margin-right:5px}
br.sp{display:none}
@media (max-width:600px){br.sp{display:inline}}
@media (max-width:1100px) and (min-width:901px){.lp-header-inner>.btn{margin-left:auto;margin-right:14px}.nav-toggle{order:3}}
.plan-price{flex-wrap:wrap}
.plan-price .p.p-quote{font-size:1.3rem;white-space:nowrap}